Testimonials

Sam Cocker, Client Services Director, S:E Creative Studio

“S:E Creative Studio have had the pleasure of working with Sal on Christmas partnership campaigns since 2020.

Our Tesco Christmas partnerships are contextual, reactive ad campaigns that require a lot of planning where possible, but also need a level of flexibility to ensure we can deliver in well-shot food fast. So Sal is always our first port of call.

Clients love Sal because she knows everything there is to know about their products. She understands what will appeal to consumers by seeing various hero products in separate activations.

We love Sal because she’s considered, creative, passionate and a really good laugh.

We work together for short but intense periods in the lead up to Christmas and no matter the size of the team, Sal makes everyone feel confident and happy. “

Jo Witchell, Commercial Marketing Manager, Tilda Foodservice

“I met Sal 23 years ago at my first ever Tilda food exhibition in Wales. New to the industry and Tilda rice, Sal helped ease me into the madness of hospitality exhibiting with her knowledge, skills and amazing friendly personality. We’ve worked together on and off ever since and not only is Sal an absolute true professional in our work connections she has become an absolute dear, lifelong friend.

Her infectious personality, boundless energy and ability to engage amazingly with anyone about anything has ensured our success on many a Tilda rice demonstration.

Her selling skills are better than any sales person I know and her rice workshops have always been informative and fun.

As the rice brand leader in Foodservice, Sal has always managed to find wonderful innovative ways of showcasing our brand in “bang on trend” creative ways. Her attention to detail and prework before any job, allows her to totally understand the job in hand around promotions and launches. Sal’s ability to overcome anything with a huge smile, boundless energy and infectious laugh makes her stand out above anyone I’ve ever worked with.”

Clare Lee, Deputy Marketing Manager, Slimming World

“We’ve worked with Sal on a few different projects over the years – the biggest was the Golden Bus Tour to celebrate Slimming World’s 50th year. Sal was an integral part of the planning for the tour – to ensure we had the right recipes to showcase, and they could be prepared at 52 different locations around the country, by Sal. For this project Sal took on a presenting role – talking the public through how easy it is to make delicious Slimming World recipes the whole family would love, while preparing them and serving!

Sal was engaging and bought a huge amount of personality and energy to the tour – which everyone loved!

Sal’s expertise and organisation made this a huge success, and we can’t wait to work together again.”

Sarah Birks, Photography & Style Director

“Sal is always such a pleasure to work with and has worked in so many sectors of the food industry, from recipe writing, food styling or consultation; she brings new ideas, and enthusiasm combined with many years experience.

She is always at the top of my list of stylists when working with high profile talent.

She has a great personality and a wicked sense of humour that makes even the most stressful situations fun and manageable.”